5 reasons why British women can't stop talking about this wire-free bra

By Jessica N.

Last Updated October 20, 2025

Summary: America's best-selling bra has just arrived in the United Kingdom and women can't stop talking about the perfect lift it provides and how comfortable it is. In this article I'll tell you the 5 reasons why it has become our favorite bra.

1. Support so perfect you won't believe it's wire-free

Think you need to have a bra with painful wires to get perfect support? Think again! This bra features a band and cups that provide better support than an underwire bra but without the pain. It feels like a hug and keeps everything in place 24/7. The lift makes it look like you got a boobjob 😂👏

2. It's the ultimate money-saver

Stop wasting money on +₤60 designer underwire bras that promise comfort but deliver pain. You deserve better than expensive bras that dig into your ribs all day. Shapermint Wireless Shaping Bra gives you luxury support without the luxury price tag!

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3. It's super versatile with convertible straps

The convertible straps make this bra incredibly versatile, allowing you to wear it in different ways for any outfit or occasion. Whether you need traditional, racerback, or strapless styling, you can easily adapt the bra to fit your needs. This flexibility means one bra works for multiple looks, making it the perfect foundation for your entire wardrobe!

4. It makes every outfit look better

Editor's Note: We highly recommend Shapermint Wireless Shaping Bra under fitted tops and dresses. 👗

The smooth, seamless design makes it the ideal foundation for any outfit, allowing you to look flawless under even your most fitted clothes. Maybe you're not ready to throw out all your underwire bras, but there's definitely no shortage of outfits that will look better with the Shapermint Wireless Shaping Bra this season!

5. Over 7 Million Bras sold worldwide

This bra is America's best seller for a reason: the comfort and unique support it provides. It's not for nothing that it has +80,000 reviews with an average rating of 4.9. There's literally no better rated bra in the world and it promises to break records in UK.

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